Work
Latin food brand · Sydney
A personality-led social approach that reached well beyond the existing follower base.
- Industry
- Food & beverage
- Discipline
- Social-first content
A fast-casual food brand that wanted content built around personality, offers and culture rather than polished ads.
In a rounded snapshot the account reached roughly 220,000 views with only about 3% attributed to paid promotion, evidence that a strong idea and format can extend past an existing audience.