About
About White Agency
A real production team, based in Sydney, that clients can actually work with.
White Agency is the marketing and content arm of White Agency Group Pty Ltd. We were built around a simple filter: we do not sell smoke, we sell real content and tangible movement. Before any claim goes into a proposal we ask what case, mechanism or piece of equipment we can point to. If the answer is nothing in particular, the claim does not ship.
The market for "AI content agencies" is full of empty promises — guaranteed virality, explosive results in 30 days. Our difference is that there is a real team behind the work: cameras and drones on the street, creative direction, editing and campaign execution under one accountable system. Fewer handoffs means the original commercial intent survives from concept to launch.
The relationship usually starts as a human conversation, not a cold pitch. Stuwar Blanco leads that first contact through @imstuwhite and direct B2B outreach; Mariela, co-founder and Director, holds approval over scope and cost. By the time a formal proposal exists, we already understand the business.
Inside the agency sits White LAB — four AI agents for content, data, design and growth. They do not replace creative direction. They remove the friction between an insight, the production and the next iteration, so the system gets smarter every cycle instead of just producing more.
We work across real estate, food and beverage, live events, martial arts, e-commerce and more, mostly on monthly retainers. If a result cannot be tied to the work we did, we tell you. That is the whole model.

Who runs it
Stuwar Blanco
CEO & co-founder
Leads strategy and the first human contact with every client through @imstuwhite. Same approval authority as Mariela on scope and cost.
Mariela
Director & co-founder
Holds approval over scope, cost and out-of-scope changes so nothing gets billed — or absorbed — without a clear decision.
Brands we've worked with
White Agency Group Pty Ltd
Sydney, AU · admin@whiteagency.com.co · +61 476 676 354