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Content Production

A real production team you can work with: creative direction, capture and editing under one accountable system. Fewer handoffs means the commercial intent survives from concept to camera to launch.

Content Production at White Agency

4

editing tiers

100%

produced in-house

1

shoot, many platform cuts

The system behind the feed

Every piece has a place before it is shot.

You see the board, the calendar and the weekly plan in your monthly report. Nothing gets made without a reason.

Content board
Ideas6

Trend reel

Instagram · 20s

Weekly Q&A

Collect questions

Scripting3

Founder story

Script v2 · 45s

Filming2

BTS: shoot day

Filming Thu · 3 scenes

Editing4

Product explainer

Tier 3 · motion

Client result recap

Tier 2 · captions

Scheduled5

Launch teaser

Scheduled Fri 9:00

Offer carousel

Scheduled Sun 18:00

Content calendar
March
storyproofoffer
MTWTFSS
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Weekly planner

Week rhythm

Mon

Storytelling

Behind the build

Wed

Informational

How it works, in 40s

Fri

Proof

A client result

Sun

Call to action

Book a call

Four post types on rotation. The feed stops being an album and starts being a funnel.

Illustrative mockups of the internal tool. Yours run on your brand and your channels.

What you get

  • Creative direction and shot planning
  • Photo and video capture days (studio, on-location, events)
  • Editing across four defined tiers, from commercial cuts to persuasive AI-assisted narrative
  • Motion graphics, animated subtitles and sound design
  • Platform-native versioning for each channel